When CEO Sammi Li transformed āIMPOSSIBLEā into āIāM POSSIBLEā at the Hard Rock Hotel event in the Maldives, the iconic J symbol not only marked the brand upgrade from JuCoin to Ju.com but also symbolized our redefinition of āimpossibleā for the entire industry.Choosing the Maldives as the venue for this brand renewal was no coincidence. This nation of 1,192 tiny islands itself is a perfect embodiment of turning the āimpossibleā into the possible. Just as we aim to do: creating the simplest and most natural user experience in the complex world of blockchain.
A striking statistic triggered our brand upgrade: 65% of users abandon DeFi apps after their first interaction. Seed phrase management, gas fee calculation, cross-chain protocol navigationāeach technical barrier blocks users from accessing the true value of blockchain.Drawing on her rich experience at luxury giants like LVMH and Kering, Sammi introduced the essence of user experience design into cryptocurrency. The core of the āPoint. Click. Trade.ā philosophy is simple user experience, complex technology handled in the background.Point means users can easily spot opportunities, Click completes the action with the most intuitive interaction, and Trade ensures complex blockchain technology runs silently in the background. This philosophy guides our transformation from a trading platform into a service-driven ecosystem.
Behind the brand upgrade lies the strategic unveiling of Ju.comās complete ecosystem:JuChain public chainĀ delivers high-performance infrastructure with 1-second block times and supports over 1 million on-chain addresses.Ā xBrokers stock subscriptionĀ uses RWA-compliant architecture to allow low-barrier participation in Hong Kong private placements, offering asset appreciation, dividend yields, and token incentives.Ā JuCard global paymentĀ connects crypto assets to everyday spending across 200+ countries.Every product module carries the same design principle: make complexity disappear, let value shine. We are now at the critical juncture of evolving from a value hub into a full ecosystem universe.
The most eye-catching innovation at the event was the full upgrade of the Contract Guardian protection system. When a user suffers a loss above a certain threshold, the system automatically activates a compensation mechanism, returning value in the form of computing power and distributing rewards the next day in JU tokens.This mechanism has already provided more than 10,000 users with a total of $20 million worth of computing subsidies, completely overturning the traditional exchange model of profiting from user losses. Platform success is now fully aligned with user success.The event also announced special incentives for ecosystem partners: including additional allocations of computing power and funding, high
The global RWA market has already surpassed $290 billion and is expected to reach $16 trillion by 2030. This is not just a direction of capital flow but a key strategic area prioritized by global regulatory policies (such as EU MiCA, Singaporeās Project Guardian, and Hong Kongās digital asset policy).Our āEarly Bird Subscription Zoneā uses a 1:1 asset-token mapping architecture, with independent custody and audits provided by third-party trusts. The three-stage roadmap is clear: first focus on stock asset tokenization, then expand to bonds and ETFs, and finally bring all asset classesāreal estate, art, commoditiesāon-chain.
In Ju.comās upgrade story, the JU token is the hidden protagonist. In contracts, while other platforms profit from user losses, Ju.comās system returns part of the value to users via computing subsidiesāaligning platform and user interests for the first time.But JUās role goes far beyond this. It powers our savings and staking mining, acts as the access pass for new applications like AI and DePIN, and serves as the energy source for ecosystem growth. Importantly, JU is not designed as an āinfinitely inflating point system.ā It has a clear buyback and fee-burning mechanism, making it scarcer over time. Thus, JU not only powers day-to-day operations but also accumulates long-term value.Through JU, we are turning āimpossibleā experiencesālike receiving subsidies even after losses, or investing on-chain with just a few clicksāinto reality. For us, JU is a key that truly opens the door to the blockchain world for users.
The traditional exchange model is being disrupted. Our vision of a service-driven exchange transforms closed platforms into open financial infrastructure.The JuTrust smart contract system safeguards over $1 million daily, offering principal and computing compensation for certain tokens and projects. JuPay global payment card supports instant settlements in USDT, BTC, ETH, and more, across the global Visa/Mastercard network. Decentralized asset custody ensures idle assets are automatically returned to usersā on-chain wallets after 24 hours.These innovations are built on three core goals: full asset decentralization, pursuit of global compliance, and linking traditional finance.
We have obtained multiple licenses including U.S. MSB, Thailand exchange, and stablecoin approvals, and are applying for Dubai VARA and EU MiCA certification. Our 500+ team members are spread across 30+ countries, serving 50 million users in over 100 regions.Global monetary policy is shifting from tightening to easing, creating favorable conditions for asset price increases. Governments are strengthening support for digital assets, making the convergence of traditional finance and crypto inevitable. The line between CeFi and DeFi is blurring, as exchanges transform into infrastructure service providers.
The JU token uses a PoS+PoA hybrid consensus and deflationary model. We refunded $170 million of IEO fundraising and released 3% of tokens directly into the market to ensure fair initial distribution.Through a democratized computing power mechanism that disperses output and dilutes whale dominance, PoS tiered voting weights favor retail users, ensuring they have stronger voices in ecosystem development. This design fully aligns with our brand vision of enabling everyone to say āIām possible.ā
Our goal is to create a world where blockchain becomes invisible infrastructure. The newly launched U.S. and Hong Kong Stock Trading Zone and Early Bird Subscription Zone embody this vision, enabling users to invest across borders through familiar interfaces without learning blockchain concepts.As crypto technology matures, true competitive advantage will come from revolutionary user experience improvements. Interface des
āRewrite Impossibleā has transformed from a brand slogan into an action guide. Every product iteration, every user experience optimization, every technological innovation is rewriting āIām possibleā for our 50 million global users. Ju.com is turning this vision into reality, allowing users to feel āIām possibleā in their daily lives. We invite every user to join us in shaping a new future where blockchain technology serves humanity.
The Maldives teaches us this: the most beautiful landscapes often emerge in the most unlikely places, and the greatest innovations often arise from redefining the impossible.
Lee JuCom
2025-09-13 05:05
š„ Ju.com in Maldives: A New Chapter of Possibility!
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